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Major retailers to adopt new mobile payment solution

RBR Staff Writer Published 08 October 2014

Asda, Sainsbury’s, House of Fraser, Shop Direct and various businesses will soon let customers pay with their smartphones using technology from Zapp.

The mobile technology, already supported in the apps of UK banks such as HSBC, Nationwide and Santander, will allow shoppers to pay for groceries from 2015 on iOS, Android and Windows Phone handsets.

Zapp will be integrated into a mobile banking application, which acts as a go-between to pass payments between the bank and retailer without the hassle of entering card details or pin numbers.

Bank customers will be able to see their balances on each account, and choose which one to pay from.

When customers reach the checkout of a shop that accepts Zapp payments, they will have a special code sent to their mobile phone, containing all the information about the transaction including price, retailer and items being purchased.

Alternatively, customers will be able to scan a code into the handset from a bill in a restaurant or the screen on a card machine.

Sainsbury's Digital and Technology director Jon Rudoe said: "We know that the way that our customers shop is changing and we're always looking at new and innovative ways to improve the experience.

"We're one of the first retailers to sign up to Zapp to give our customers a quick, secure and convenient option to pay - both online and at the till."

More than 15 retailers are expected to adopt Zapp technology.