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REWE to introduce mobile payment at supermarkets

Published 20 September 2013

German retail and tourism group REWE will introduce the facility of mobile payment at all its supermarkets from November 2013, which will provide shoppers a modern payment option.

REWE is partnering with cross-channel-payment Yapital, a subsidiary of Otto Group based in Luxembourg for the service through which smartphone owners will be able to pay simply, safely and in real time at check-outs using the QR code.

Customers need to register on Yapital through their smartphones or web browser and install the free and password-protected Yapital app. They can then scan the QR code displayed at the point of sale to register the purchase amount and to confirm the payment.

The transaction occurs in real time.

Nils Winkler, chairman of the Board at Yapital said, "The cooperation between Yapital and REWE is a breakthrough in contactless payment in offline retail and a milestone for us on our quest for 'Everywhere Payment'."

"Many comparisons can be drawn between Yapital and cash. With Yapital, customers can pay quickly and simply, but also safely," Winkler added.

Depending on the feedback from customers, the free service is expected to be extended to other REWE Group sales lines.

REWE Group's sales lines include supermarkets and consumer stores under the REWE, REWE CENTER, REWE CITY, toom and BILLA brands, the PENNY discounter brand, toom Baumarkt DIY stores and B1 discount DIY stores, and the Pro Markt consumer electronics stores.