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Shoe Carnival taps eBay enterprise for comprehensive commerce transformation

RBR Staff Writer Published 30 September 2014

eBay Enterprise, an eBay, company, today announced Shoe Carnival, one of the nation’s largest family footwear retailers, has partnered with eBay Enterprise to implement a new omnichannel operational foundation based on eBay Enterprise modular solutions including, Retail Order Management, Payments, Fraud Protection, Ship-from Store, and Customer Care.

The integrated technology and services will provide a highly secure engine to accept payments, drive down fraud rates without impacting the consumer experience and consolidate inventory across many of Shoe Carnival's more than 380 stores to increase product assortment, while lowering fulfillment transit time and expense.

Kent Zimmerman, vice president of ecommerce at Shoe Carnival explained, "We needed to reduce the operational cost and complexity of managing siloed inventory for ecommerce while providing the wide assortment of styles that our customer expects. We ultimately decided to utilize our own stores and distribution center for fulfillment, which required a foundational change to our operational infrastructure. Based on the scope of this project, it made sense to partner with eBay Enterprise. Its flexible approach to commerce provides us with a quicker time-to-market, and enables us to execute more efficiently at a lower cost. We will have best-in-class order management and customer care, combined with the ability to make our entire inventory available to the customer, no matter where it's located. It really sets the stage for us to truly become an omnichannel company in the eyes of the customer."

Shoe Carnival joins a growing list of retailers who are working with eBay Enterprise to connect online and offline commerce. eBay Enterprise is the leader in local commerce enabling store-based fulfillment in more than 5,000 stores for 40 brands, 26 retailers and across 15 countries in three continents with expectations to reach 6,000 stores by the end of 2014.

Using a phased approach, Shoe Carnival will roll out cloud-based eBay Enterprise Ship-from Store to several key locations across the entire chain in time for the holiday season. eBay Enterprise Ship-from Store will also be leveraged in the distribution center for specialty and high-volume products, which creatively eliminated the need for a separate warehouse management system.

In future phases, Shoe Carnival plans to build upon the training garnered from the Ship-from Store rollout to deploy eBay Enterprise In-Store Pickup. According to the "The Forrester Wave™: Omnichannel Order Management, Q3 2014" report by Forrester Research, Inc., eBay Enterprise store fulfillment solutions stand out as a best-of-breed suite.

"Shoe Carnival is setting the bar for retailers to improve the consumer experience at all points of contact whether it is in-store, online or on the phone," said Tom Barone, vice president of omnichannel operations, North America, eBay Enterprise. "Our shared commitment to omnichannel ensures we continue to deliver innovative commerce solutions that drive demand, increase sales and create the best shopping experience for customers in every channel."

"We're very excited to partner with eBay Enterprise, not only as the foundation for our omnichannel initiatives but also as we continue to grow our ecommerce business, -- on-line, in-store, and mobile," stated Zimmerman.



Source: Company Press Release