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Tommy Hilfiger to launch unique digital showroom concept

RBR Staff Writer Published 21 January 2015

Luxury brand Tommy Hilfiger will unveil a unique digital sales showroom for retailers at its global headquarters in Amsterdam, The Netherlands, aiming to offer them an engaging and seamless buying approach.

tommy hilfiger showroom

The new digital space combines collection information, sales tools and brand content in one seamless touchscreen interface.

With the new digital showroom, Tommy Hilfiger has attempted to reimagine the traditional sales experience, making product selection and ordering simpler and seamless for buyers.

An interactive half-meter by one-meter touchscreen table sits at the centre of the digital showroom, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens.

Every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections can be viewed on the touchscreen and all product categories can be laid out across a single screen, facilitating custom orders.

The new format enables customers to view head-to-toe looks, zoom in to see unique design features, and click on a garment for specific information such as colour offerings and size ranges.

Commenting on the launch, Tommy Hilfiger CEO Daniel Grieder said: "Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams.

"We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience."

This interactive interface facilitates in-depth discussions on styling, merchandising and deliveries tailored for each client.

The digital showroom concept also supports Tommy Hilfiger's environmental footprint by reducing sample production, eliminating the need for printed order forms, and diminishing the ecological impacts of shipping. This whole effect percolates down to the level of supply chain and manufacturing to packaging and international shipping.

Tommy Hilfiger is also planning a global roll-out of the concept later.

Image:Tommy Hilfiger Digital Showroom. Photo courtsey of Business Wire.