Wincor Nixdorf’s hardware, software and professional services help retailers deliver a seamless omnichannel experience
Wincor Nixdorf, a global leader in advanced retail and banking IT solutions, today highlighted how its unique combination of hardware, software and professional services help retailers deliver a seamless omnichannel shopping experience for consumers.
Wincor Nixdorf also announced that updates to its TP.net 5.5 retail application software suite will be presented next week at NRF in New York.
According to a study by First Data (First Data 2013 Global Universal Commerce Consumer Tracker Study), more than 60-percent of consumers gather information online before making purchases in stores. The same study indicates that more than 40-percent of consumers use their smartphones in stores to compare prices in search of the best deal. Research from business advisory firm Deloitte suggests that consumers who shop between various online, mobile and traditional channels spend 82-percent more per transaction compared to customers that only shop in a store. This data suggests that the more connected and informed consumers are, the more likely they are to make purchases.
Connected consumers can also pose challenges for unprepared retailers. When consumers leverage multiple channels to conduct purchases, they expect a consistent experience across each channel. Seamlessly integrating mobile, online and in-store systems remains one of the biggest IT challenges facing traditional brick-and-mortar retailers today. Not only is it a challenge, but it is also a benchmark that will determine the long-term winners and losers in the retail space.
At NRF in New York, Wincor Nixdorf will identify the steps retailers need to take to align their IT systems to connect online and offline commerce. Wincor Nixdorf and its retail partners will discuss how they are proposing to unify the business logic, and the transaction data across channels. And Wincor Nixdorf will showcase new mobile POS technology that brings all of this information to the fingertips of store employees, to help them discuss promotions and respond to consumer inquiries with the touch of a button.
"In order to deliver a consistent shopping experience across any consumer channel, retailers not only have to link up their customer databases and various points of sale, but they also need to unify their backend business processes, to ensure that the check-out logic is consistent across all channels," said Patrick Leonard, Vice President Retail at Wincor Nixdorf, North America. "Our TP.net retail application software suite is currently used by retailers in more than 70 countries to address these issues, and next week at NRF, we'll discuss how the newest version of the software suite is being made available to retailers in the United States."
Wincor Nixdorf's TP.net software forms the cornerstone of a true omnichannel platform. It provides retailers with seamless connectivity for applications across multiple channel, inclusive customer loyalty programs, intelligent rules-based pricing and promotions, advanced POS checkout concepts, and backend intelligence capabilities for the management of store networks.
The latest version of the software suite features a new customer relationship management module which provides realtime interaction with consumers on all channels, including social media touch-points. And on the backend, TP.net seamlessly organizes cross-channel order processing, item availability checks, and the handling of cash and non-cash payments on any channel.
Source: Company Press Release